← projects
PlannedT2Nurture LogicSignal MonitoringIntent ScoringAlerting

Behavior-Triggered Lead Nurture System

the problem

Interested-but-not-ready leads usually disappear because there is no system keeping the business in front of them. When they re-surface intent, nobody notices it in time.

what it does

Tracks behavioral signals like page visits, repeat opens, or link clicks, then triggers the right nurture path automatically and flags the owner when intent gets strong enough to justify direct outreach.

Designed to handle

Nurture Logic
Signal Monitoring
Intent Scoring

Why this matters

The cost of leaving this workflow manual is usually bigger than people think.

These figures come from the sales and marketing automation research behind the consulting offer. They make the business case visible, not abstract.

Nurture gap

64% have no system

Most companies admit they do not have an organized lead nurture process.

Lead decay

20 to 80% lost

Slow response, weak accountability, and inconsistency all compound the drop-off.

No-show reduction

35 to 90% lower

Automated reminders and follow-up meaningfully reduce preventable drop-off.

architecture

01

Capture

Signals: Email opens, page visits, CRM events, link clicks
Scoring: Rule-based intent thresholds + lead scoring
02

Decisioning

Messaging: Email automation + optional SMS branch
Alerts: Slack / SMS / CRM task creation
03

Actions

Storage: PostgreSQL / CRM / event log
Dashboard: Next.js status views

Operational flow

01
Behavioral event capture
02
Lead score update
03
Sequence branch selection
04
Nurture message delivery
05
Hot lead alert
06
CRM task or routing update

tech stack

SignalsEmail opens, page visits, CRM events, link clicks
ScoringRule-based intent thresholds + lead scoring
MessagingEmail automation + optional SMS branch
AlertsSlack / SMS / CRM task creation
StoragePostgreSQL / CRM / event log
DashboardNext.js status views

pipeline

01Behavioral event capture
02Lead score update
03Sequence branch selection
04Nurture message delivery
05Hot lead alert
06CRM task or routing update

Want a version of this system adapted to your business?

The intake keeps the same form, but it carries this project's context into the consulting flow so the conversation starts from the right system instead of from scratch.